Video | AI Workflow with LOFT Design

Recorded on May 21, 2025, this virtual lightning talk features TJ Lippert and Jon Riehle, Senior Designers at Loft Design. Their presentation highlights AI’s applications within the physical product development process, with successful, real-world examples, and recommendations for what not to do. 

About TJ Lippert:
TJ Lippert is a multi-disciplinary designer with nearly a decade of experience helping bring products and brands to life within the automotive accessory, pet, consumer electronics, professional audio markets, and much more. Currently, TJ is a Senior Industrial Designer at Loft and has previously held product and brand development roles at NOCO, Juggernaut Design, and Mediphor Design. These experiences have allowed him to work closely alongside C-suite business and product development leadership, and in recent years have provided him the opportunity to integrate AI tools into his creative process. TJ is passionate about the smallest behaviors that make up the interactions with products in our day-to-day experiences, and strives to have his designs act as an extension of ourselves to improve our lives seamlessly.

About Jon Riehle:
Jon Riehle is a designer, professor, and team leader with over a decade of experience in industrial and UI/UX design. He’s worked with companies across consumer goods, pro-audio, medtech, and digital products to create thoughtful, user-centered solutions. Currently a Senior Designer at Loft Design, Jon uses AI tools to explore ideas faster, spark creativity, and collaborate more effectively with clients. Before that, he spent nearly five years at Procter & Gamble, working closely with brand leaders and cross-functional teams at Braun and Gillette to launch innovative products that combined design thinking with emerging technologies.