Erin Narloch is the Senior Director of Business Insight and Performance at History Factory. She brings two decades of experience in art, design, and cultural institutions where she held roles in education, curatorial, and leadership. More recently she has worked in the adidas archive at their world headquarters in Germany focusing on the emotive power of sports-related storytelling and developed and led the professionalization of Reebok’s global brand archive in Boston. She currently lives and works in Tulsa.