Beyond the Word: Designing Type

Episode 072 • 46 min

How does type affect brand identity?

Courtsey of Mucca

In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.  

For links to resources we discuss on this episode, visit our show page: 

Weekly Dose of Good Design

• Sam: Thanks Brent Taylor for your Weekly Dose! 3M Claw Heavyweight Hanging Solution
• Blake: Rapha and Nike Liverpool Jacket

Links:

• Proportion Design Type Example: RODE Architects
• Resource: Fontographer
• Resource: Glyphs App
• Class: Type Design for Non-Type Designers
• Class: Building Brands with Type