Larry Rodgers has spent the last 19 years designing experiences and serving consumers through the lens of health, fitness , and sport. He currently serves as Senior Director, Retail Concepts at Nike, leading the company’s global efforts for its flagship retail locations, Nike House of Innovation. Prior to this, Larry led Global Consumer Service Experience at Nike, focusing on driving global service strategy and service design across the dimensions of social, apps, Nike.com, Nike Experts, and Membership.

Larry spent over a decade leading sales and marketing through the phone channel for Beachbody LLC., best known for fitness and beauty brands such as P90X, Insanity, Shakeology, and Derm Exclusive. Prior to Beachbody, Larry spent 4 years, with the WNBA Los Angeles Sparks designing pre, post, and in-game experiences through event marketing, promotions, and entertainment. Larry has undergraduate work in general education at the University of Michigan, a B.S. in Management from Pepperdine University, and an MBA from Pepperdine University’s Graziadio School of Business and Management. For fun, Larry enjoys playing strategy and role-playing games, salsa dancing, boxing, and reading.