Good Brands Exists in our Hearts and Minds – Brand Design for Authenticity & Delight

Episode 019 • 45 min

Look around and you’ll see brands and branding everywhere. Brands play an important role in our lives and are likely one of, if not, the most critical elements of a business or organization.

Brands play an important role in our lives and are likely one of, if not, the most critical elements of a business or organization. Design is a big part of branding because so much of brands must be visual, strategic, and intentional to be effective. On this episode, we explore branding from a few different angles: what it means, how it manifests, and how designers create and maintain successful brands. Our guest co-host, Jennifer Bryan, is the Founding Partner and Creative Director at Think Joule, a brand strategy firm. Jennifer gives us a crash course in authentic branding that touches all 5 senses. Then we’re joined by Michael DiTullo, a world-renowned industrial designer, who shares how he infuses brand and design language into products and experiences for a vast array of different clients. Plus, Jennifer and Sam share their weekly doses of good design.

Weekly Dose of Good Design

• Sam: Invisible Cities by Camille Benoit and Mariana Gella
• Jennifer: Raphael House of Portland

Links

• Book: The Brand Gap by Marty Neumeier
• Video: Michael DiTullo – Design Language Systems