Human-Centric Journey Mapping

Join us for a virtual training program to reimagine journey mapping through a human-centered lens. 

Join us on January 28, 2025, 11:00 am ET / 8:00 am PT for Human-Centric Journey Mapping led by Aidan Borer, Director of Human Insights at Human-ology. This program will reimagine journey mapping through a human-centered lens. Perfect for designers, brand strategists, and experience management professionals, this session will explore how to orchestrate experiences that transcend interactions to deeply connect with your audiences and communities.

You will leave with practical, design-focused techniques for creating journeys that resonate on a personal level. Through collaborative exercises and real-world examples, you’ll learn to design experiences that capture truly human journeys—not just consumer paths—by empathizing with the person behind the persona.

What You’ll Learn:

• How to approach journey mapping with empathy and a people-first perspective.
• Strategies to uncover and address deeper human motivations at every stage.
• Techniques to foster authentic connections through meaningful touchpoints.

About Aidan: 

Aidan Borer is a researcher, strategist, and designer with over a decade of experience advising organizations on how to orchestrate more meaningful and human-centric experiences. Through mapping human journeys across sectors including retail, technology, entertainment, QSR, healthcare, and transportation, Aidan has developed a streamlined process and toolkit for planning, understanding, analyzing, and improving experiences of all kinds.

Aidan currently works as the Director of Human Insights at Human-ology, a data-driven strategy consultancy that helps brands grow in the ever changing human landscape. He also proudly serves as a board member of CoDesign Collaborative.